| Vision
We see NAUKLUFT EXPERIENCE as a vehicle of future development
for the local environment and its inhabitants.
The central theme of NAUKLUFT EXPERIENCE, namely to preserve
the natural environment for the future, will also be applied
from a social and economic point of view, as well as in respect
of the different cultures of the communities that live here.
Our endeavours are to further develop and sustain the Naukluft
as a strongly attractive destination for future generations
through meaningful cooperation with all the affected communities
and by creating jobs for qualified people.
Tourism should add value to the independent and active development
of the area over the long term. Such development should also
create new opportunities for its inhabitants.
The trademark NAUKLUFT EXPERIENCE signifies the joint tourism
activities on offer.
Mission
The tourism mission for the Ababis and BüllsPort
Guest Farms, as discussed in May 2004, serves as the foundation
for the long-term development of the region by way of the
NAUKLUFT EXPERIENCE trademark.
NAUKLUFT EXPERIENCE abides by the principles of Article 95(l)
of the Namibian Constitution, namely, to maintain “…
ecosystems, essential ecological processes and biological
diversity of Namibia and utilisation of living natural resources
on a sustainable basis for the benefit of all Namibians, both
present and future …”.
An essential element of the mission is to involve the local
community more intensively in the tourism initiative. This
will be achieved through an education proposal in collaboration
with the Hardap Regional Council.
Objectives
In terms of developing tourism in the area, the goals of
NAUKLUFT EXPERIENCE are as follows:
- To offer a diverse and lively programme all year round
on the basis of our geographical potential, ranging from
new experiences and activities for the traveller, to simply
relaxing.
- To ensure that the locals and our guests know, treasure
and protect the natural beauty of the Naukluft. Guests also
receive information on the history, the different cultures,
the flora and fauna, as well as the geology of the Naukluft.
- To offer quick and accurate information via an international
system (the Internet), and have the guest farms serve as
information centres in the valley.
- To ensure the Naukluft Experience, with its diversity
and strengths, is featured strongly in the national and
international media.
- To offer value for money to our domestic and foreign
guests.
All of this can only be achieved if we can include the inhabitants
of the Hardap Region in our venture through training.
Naukluft, October 2004
|
